Crowdfunding pioneer Indiegogo is embracing initial coin offerings (ICOs).
The startup revealed today that, through an existing partnership with MicroVentures, it will begin offering services to projects seek to use the blockchain funding model. The first sale is for the Fan-Controlled Football League which, according to its website, is seeking to create a user-driven model for American football teams.
Specifically, accredited investors purchase Simple Agreements for Future Tokens (SAFTs), with the tokens set to be delivered at a later date. The mode has been used by a number of ICOs in recent months, and according to the page on MicroVentures, $915,000 has been raised from nine investors thus far in the new ICO.
The launch is a notable one given Indiegogo’s size and influence in the crowdfunding platform ecosystem. Indiegogo first went live in early 2008, and the development comes more than a year after it moved to offer access to equity crowdfunding.
Through this lens, Indiegogo is positioning itself as a new hub for ICOs – specifically, those that are compliant with U.S. regulations around securities.
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